Free shipping on orders over $200 and easy returns

Free shipping on orders over $200 and easy returns

The world’s best fashion boutiques in one place | Free shipping on orders over $200 and easy returns

Free delivery above $200

Easy returns within 14 days


Evisu, the internationally recognised fashion brand known for its quality denim and unique stylings, truly redefined the jean industry with its unwavering devotion to creative innovation and high quality. This brand's ethos, which emphasises craftsmanship and originality, has always stood out and made Evisu a favourite among denim connoisseurs worldwide.

The Denim Dragon: A History of Evisu

Evisu entered the fashion industry courtesy of Hidehiko Yamane, a tailor by trade and a vintage jeans enthusiast by passion. Determined to revive the lost art of traditional denim making, Yamane started Evisu in Japan. Wanting to clash with the mass production that denim had been subjected to, Yamane initially manufactured just 14 pairs of jeans a day. He painted the brand's signature seagull logo on each pair by hand and christened the brand 'Evisu,' after the Japanese god of money, a nod to the painstaking, detailed nature of their creation process, pursuing quality over quantity.

Experience Evisu: Beyond Denim

Though Evisu began as a quest to create the perfect jean, the brand quickly expanded into a full-fledged international fashion house. Alongside signature denim collections, the brand now features a full range of apparel and accessories, across exquisite knitwear, uniquely patterned t-shirts, and leather goods, all embodying the same commitment to creative design and quality.

A Touch of Unique: Evisu's Notable Characteristics

A key trait in establishing Evisu's international reputation is the balance it strikes between innovation and tradition. While remaining true to the core values of high-quality denim making, Evisu also dares to push the boundaries of design. Their items often sport bold graphics and patterns, from intricate dragon illustrations to their own name displayed proudly in stylised calligraphy. Their tendency to incorporate these audacious designs with timeless shapes and superior craftsmanship earns the brand a unique spot in many wardrobes.

Denim and Beyond: Expanding Evisu's Influence

Apart from being an iconic denim manufacturer, Evisu has also taken a step into the sportswear market. The brand launched a line named EVISUKURO, distinct from its mainstream collections. EVISUKURO embodies the brand's attention to craftsmanship, coupled with an athletic aesthetic, demonstrating Evisu's adaptability and resilience.

Getting Authentic Evisu on Miinto

With its extensive selection of exquisite items, making a purchase from Evisu on Miinto is indeed a delightful experience for discerning customers. Miinto ensures that all listed Evisu items are authentic and of the highest quality. Whether a denim enthusiast craving for Evisu's signature seagull logo trousers, or someone looking for a subtle but stylish t-shirt, the range of products offered by Evisu on Miinto is vast and satisfying.

As we draw to a close, it's essential to note that Evisu's commitment to creating quality denim, innovative design, and branching out into other fashion niches is what continues to drive the brand's success. Indeed, it's why Evisu remains a sought-after brand on Miinto. Its impeccable standards in design and craftsmanship will continue to delight shoppers for years to come.

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