‪About‬ Miinto.com

On miinto.com, it is possible to shop directly from Europe's best independent clothing stores, all gathered in a single platform.

More than 3.000 brands and 300.000 products

Miinto.com is a collective of more than 900 independent fashion stores united under the Miinto network. At Miinto, we believe in diversity and personal shopping, and want everyone to be able to find what they are looking for in order to express themselves. This is made possible by Miinto’s strong network of 900+ independent fashion shores and purchasers, all having their own sensibility and curatorial team and offering their products through Miinto’s webshop. The very large selection of women's clothes, men’s clothes, children's clothes, sportswear, and accessories has made Miinto one of Europe's largest fashion portals.

A large network of independent fashion stores

Many physical stores miss the opportunity to go online and reach a larger customer audience, as it is often costly, troublesome, and requires many resources when they already have a physical store to take care of. Miinto.dk makes it possible for the independent stores to start selling online in a rapid, easy, and cost-effective way and, therefore, drastically expand their market. We believe that fashion is made in physical retail boutiques who know their customers by heart and have passionate sale advisors with a true understanding of what great customer service is.

Fighting overproduction in the fashion industry

We want to make use of the existing resources by connecting customers with the shops that already have the products in stock, instead of asking the brands to produce even more stock. Our goal is to pave the way for a more forward-looking and eco-conscious fashion industry by minimizing over-production and keeping independent retail alive and thriving.

Our people

Miinto was founded in 2009, and today there are over 200 people based in our head office in Copenhagen and our regional offices in Oslo, Amsterdam, Warsaw, and Milan. We sell products online in fourteen countries - Denmark, Sweden, Norway, the Netherlands, Belgium, Poland, Germany, Finland, France, Italy, Spain, United Kingdom, United States & China - thanks to a strong network of local independent fashion stores in each country.