Where local meets global
The best independent fashion boutiques,
all in one place.
all in one place.
Miinto Group
Miinto is one of Europe’s largest e-commerce fashion platforms with more than 5.000 brands and a presence in 7 markets. Founded in 2009, Miinto is going through an ongoing and intense internationalization process and currently operates in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium, and Switzerland.
Miinto focuses on providing its customers with the broadest and finest assortment of fashion clothing and accessories from Scandinavian and international brands dedicated to men, women, and children.
The Miinto Group works with the most passionate and skilled in-house specialists in IT, digital marketing and customer experience to build a truly personal and inspiring shopping experience for each and every one of its customers.
Rethinking the fashion business model
With the desire to offer consumers a distinctive online shopping experience, Miinto has created a unique and innovative business model collaborating with boutiques, designers and brands. Miinto offers online customers the opportunity to shop directly from hundreds of independent fashion stores, all gathered in a single platform. This sustainable concept answers the growing demand from consumers for more sustainable e-commerce practices.
Without any stock, Miinto doesn’t face the inventory risk as traditional e-tailers do, while offering independent retailers the opportunity to start selling online, within a few hours and at no extra cost.
Latest news
- Miinto in growth sells goods for nearly 700 million DKKMiinto in growth sells goods for nearly 700 million DKK The Danish platform continues to attract more customers to their unique concept – and this has led sales to increase by 40 percent. [...]Read more
- Miinto expands with a vintage sectionThe Danish eCommerce giant Miinto adds exclusive vintage to its portfolio – and thus, also increases the company’s focus on sustainability. The digital Danish fashion giant [...]Read more
- Miinto strengthens the team with well-known fashion profile, Camilla FrankMiinto strengthens the team with well-known fashion profile, Camilla Frank On April 1, Miinto expands the management team with Camilla Frank in a newly created position as Head of Fashion Camilla [...]Read more
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