Who we are
Leading online fashion platform in Europe, Miinto is one of Scandinavia’s fastest growing eCommerce businesses. Founded in 2009, we are now connecting online shoppers, boutiques, and brands in 7 European markets.
A collective of fashion stores
The rapid and relentless rise of e-commerce is a challenge for small and large boutiques that cannot compete with the big international webshops.
Miinto makes it possible for independent fashion stores to sell online in a fast, easy and cost-effective way and, consequently, expand their market. By joining Miinto, they become part of a large community of independent stores gathered on a large, powerful online platform for fashion – while online consumers get the opportunity to shop from hundreds of clothing stores, all gathered on one platform.
Unlike other e-commerce platforms, we don’t have a warehouse. All orders placed on Miinto are sent to our independent partner boutiques around Europe, who prepare and wrap them with love for each customer.
Bridging the gap between offline and online
We aim to provide our customers with the broadest and finest assortment of fashion clothing and accessories from popular, up-and-coming, and undiscovered brands, so every one of them can find something he loves on our platform.
We believe that fashion is made in physical retail boutiques who know their customers by heart and have passionate sale advisors with a true understanding of what great customer service is.
Miinto is about online shopping with a purpose. We don’t have highly advanced robots handling stocks and packaging. Miinto is a platform creating contact between customers, shop owners, and brands.
Miinto is about online shopping with a purpose. We don’t have highly advanced robots handling stocks and packaging. Miinto is a platform creating contact between customers, shop owners, and brands.

Curated selection and personal service from independent boutiques on the one hand.
Convenience and flexibility of online shopping on the other hand.
Miinto combines the best of both worlds.
Convenience and flexibility of online shopping on the other hand.
Miinto combines the best of both worlds.