Miinto is still experiencing growth across all markets. Compared to 2014, Miinto’s revenue has risen by 13 percent and the number of orders to the boutiques has increased from 489.000 orders in 2014 to a total of 550.000 orders in 2015.
The financial statements for 2015 are the result of a major turnaround, which was launched in 2013. After several years of rapid expansion, there has been a need to trim Miinto’s costs and focus on the most profitable parts of the business. An initiative involving large reductions in costs and massive investments in marketing and IT – investments that Miinto now is beginning to see the benefits of.
“I am very pleased with Miinto’s progress. It has been crucial for us that the growth is healthy and that our business is equipped for future further growth. It provides a strong foundation to build on in 2016.” – Konrad Kierklo, CEO and co-founder of Miinto.