Management

Jake Petersen

Managing Director of Miinto Norway

Jake leads the Norwegian unit of Miinto and is heading a team of talented and successful individuals. He took little time turning Miinto.no into a successful online fashion business that is treasured and respected by designers, retailers and fashion-conscious people all over Norway. Jake is no stranger to sales and marketing as he has an extensive background within the service sector in Scandinavia.

Konrad A. Kierklo

Founder and Group CEO

Konrad co-founded Miinto Group together with his high school best friend, Mike Radoor. Their mission since 2009 has been to connect the best boutiques and brands in Europe, making it possible for customers to find themselves on Miinto, the only “true” online fashion boutique created from the collaboration with more than 1.500 individual boutiques. Konrad’s daily motivation is to fight overproduction in fashion by making products already in the market available for consumers all over the world, instead of producing additional stock. Konrad believes in personal and local shopping, grounded in shop owners’ passion and expert eye, and not only algorithms and robots in a warehouse. Prior to Miinto, Konrad worked as financial advisor and auditor for one of the largest financial institutes in the world. In January 2016, Konrad was declared one of the most influential entrepreneurs in Europe by Forbes ‘30 under 30 Europe 2016’.

Maja Louise Wikke

Operations Manager

Maja is one of the key profiles at Miinto, implementing and operating numerous action plans to both secure the continuous improvement of the website and enhance customer service. Maja has increased the focus on customer satisfaction and transformed Miinto’s customer service into a streamlined operation, leading a team of dedicated minds servicing the millions of customers visiting Miinto every month. Maja has a strong background within the retail industry and customer service area, working as a store manager, being involved in various start-ups and playing an essential part in Miinto’s growth for the last few years. Maja is a passionate and business-minded leader with a focus on daily growth, simple processes, and great customer experience.

Malthe Cedersborg

Group CMO

Malthe is in charge of the Group Marketing team at Miinto, attracting customers to the platform and thereby growing the business for the connected boutiques and brands in all markets. With a strong digital background and focus on online customer experience, Malthe is working towards positioning Miinto as Europe’s best and biggest fashion platform. His proven skills within e-commerce, digital scaling, personalisation and performance marketing has led to several awards and lecturing of the marketing professionals of the future.

Marc Kooiman

Managing Director of Miinto Benelux

Marc is responsible for bringing The Netherlands’ biggest online fashion platform to the next level and recently successfully launched Miinto in Belgium. Marc holds a Master’s degree in Business Administration. He has extensive management experience within the fashion industry and retail sector, leading international brands and companies eg. Gaastra, Van Gils and Euretco, complemented by a large network in the retail and brand industry in Europe.

Marek Brach

Group CTO

Marek is very passionate about technology and designing, building and delivering innovation. Marek is highly experienced in business development with a technical background that is well-balanced by broad management and communication skills. Marek’s ability to drive product planning, develop new business opportunities and run innovative technological projects is what always let him successfully turn product vision into reality. A skill that has proved itself numerous times in his work at Miinto, where he has been delivering countless innovative solutions to enhance the end-user experience.

Martin Flensborg

Group CSO

Martin has, within a short period of time, created significant results and driven international growth at Miinto. Martin holds a M.Sc. in Business & Marketing with an international focus and has extensive sales, marketing and management experience from highly competitive business environments in senior positions at Dong Energy, Dell, Hewlett Packard, e-conomic A/S & TDC. Martin has a proven track record of creating top line growth, commercial turnaround & increasing commercial effectiveness. Martin is recognised as a passionate leader and manager for Sales, Channel relations, CRM, Marketing and Business intelligence departments.

Morten Olufsen

Head of Brand Partnerships

Morten is responsible for connecting brands to Miinto. Morten has been a part of Miinto Group since 2012 within the areas of Business Development and Sales Management. Today Morten’s main focus is to connect the best brands and their boutiques to Miinto and thereby, create Europe’s broadest and widest selection of fashion and lifestyle products, while optimizing partner boutiques’ sell-through.

Peter Dalskov

Head of Business Development – AXOLOTL

Peter leads the development of Miinto’s new AXOLOTL business area that seeks to leverage insights from stores to improve their stock levels and sales through rates by rethinking the replenishment process. The purpose of the AXOLOTL business is to increase profits for participating stores and brands, while making the entire supply chain more sustainable. Furthermore, Peter is responsible for managing and expanding Miinto’s portfolio of integration partners to ensure that all stores can integrate their stock management systems to Miinto. Peter holds a M.Sc. in International Marketing and Management and has worked with business development both nationally and internationally with a main focus on how to use data to improve business objectives.

Vibe Herlitschek

Head of HR

Vibe is a partner to the leadership team in proactively driving the human capital strategy, and the key mission for HR is enabling Miinto to attract, engage and retain a high-performing collaborative team. Vibe provides strategic leadership and operational management of all employee service and HR initiatives, and ensures alignment with the mission, vision, values and goals, while she cherishes the people and culture of Miinto. Vibe brings extensive HR experience from high growth, and international tech companies such as Unity Technologies and Dell.

Heartland

The private holding company Heartland was founded in Denmark and is family-owned by the Holch Povlsen family. Formerly operated by BESTSELLER UNITED, all investments and holdings other than BESTSELLER are now placed under the name Heartland to officially separate the daily operation of the international fashion company BESTSELLER from other investments. Heartland invests in growth-oriented companies such as Miinto.

Jesper Buch

At present, Jesper Buch is a seed investor in Miinto as well as one of Denmark´s most successful online entrepreneurs. He launched his first business enterprise in 2000, Just-Eat, that proved to be an instant success and Jesper wasted no time in expanding the company to several countries within Europe. Since then, Just-Eat has become a market leader and boasts an annual turnover that supersedes its nearest rivals by far. Today. Jesper is based in Marbella, Spain, from where he acts as a management consultant to several national and international business ventures in his investment portfolio.

Carsten Mikkelsen

Carsten Mikkelsen is a seed investor in Miinto and acts as an advisor to the management team. Carsten is a multi-talented entrepreneur and innovator that has launched and co-founded a host of successful businesses across the globe, including the Danish night club chain Crazy Daisy. In addition, Carsten contributed to the success of Just-Eat.com in a role as seed investor.
Within the business community, Carsten has gained a solid reputation for his management, sales and marketing prowess and serves on steering committees for several Danish and international companies and projects. Thus, Carsten is a valuable asset to companies all over the world and has a unique ability to inspire the people around him in a way that breeds creativity and success.

Konrad A. Kierklo

Konrad is co-founder and partner in miinto.com and possesses a unique business talent that has lead him to remarkable results early in his career – e.g. nominated and won several entrepreneurial awards Latest, in January 2016, when he was proclaimed one of the most influential entrepreneurs by ‘Forbes 30 under 30 Europe 2016’. In addition, Konrad often takes the time to speak at educational institutions and expos all over Denmark and serves as an inspiration to young individuals that are blessed with entrepreneurial aspirations of their own.

Prior to launching Miinto.dk, Konrad actively explored a range of business opportunities, including the launch of ex.dk which would eventually lead to the successful launch of Miinto.dk.

Jake Petersen

As Managing Director of Miinto.no, Jake Petersen leads the Norwegian unit of Miinto and is heading a team of talented and successful individuals. Jake took little time turning Miinto.no into a successful online fashion business that is treasured and respected by designers, retailers and fashion-conscious people all over Norway.

Carsten Mikkelsen

Carsten Mikkelsen is a seed investor in Miinto and acts as an advisor to the management team. Carsten is a multi-talented entrepreneur and innovator that has launched and co-founded a host of successful businesses across the globe, including the Danish night club chain Crazy Daisy. In addition, Carsten contributed to the success of Just-Eat.com in a role as seed investor.
Within the business community, Carsten has gained a solid reputation for his management, sales and marketing prowess and serves on steering committees for several Danish and international companies and projects. Thus, Carsten is a valuable asset to companies all over the world and has a unique ability to inspire the people around him in a way that breeds creativity and success.

Konrad A. Kierklo

Konrad is co-founder and partner in miinto.com and possesses a unique business talent that has lead him to remarkable results early in his career – e.g. nominated and won several entrepreneurial awards Latest, in January 2016, when he was proclaimed one of the most influential entrepreneurs by ‘Forbes 30 under 30 Europe 2016’. In addition, Konrad often takes the time to speak at educational institutions and expos all over Denmark and serves as an inspiration to young individuals that are blessed with entrepreneurial aspirations of their own.

Prior to launching Miinto.dk, Konrad actively explored a range of business opportunities, including the launch of ex.dk which would eventually lead to the successful launch of Miinto.dk.

Regina M. Andersen

Regina is a lawyer, mediator and advisor and operates from her own independent platform “Law & More” offering expert advice while sharing knowledge through various mentorships. She holds a law degree from the University of Copenhagen and has studied mediation at Pepperdine University in Los Angeles. In addition to Copenhagen she has worked and lived in Rome, Cape Town and Phnom Penh. She is a strong believer in shared value and sustainability. Regina M. Andersen holds a number of board positions including in the Danish Crowdfunding Association and the BESTSELLER FOUNDATION an impact investor focusing on alleviating poverty and promoting sustainable development notably in India and Africa. Regina is a keen open water swimmer.