The advantage

The advantage of the Miinto concept – which we like to see as a fashion network – is that we are strengthened through collaborations meaning independent boutiques united in the Miinto community. And the more partners, we have, the better our webshop gets. Right now we are showcasing roughly 250.000 products, several thousands of brands and more than 1.000 partners in Norway, Sweden, The Netherlands and Denmark combined.

Transparency is key

The business model for Miinto is quite simple and transparent. We want only to earn money on the sales we create for our partner shops. That is, we take a commission for the sales that the store accepts. For us to make money, we depend on our partners to make money.


Word of mouth

We experience a growing interest from the retailers showing us that many of them do realize the importance of adapting when it comes to consumer behaviour. A notable share of the shops we sign is based on worth of mouth – already signed retailers who recommends us to their network. Recommendations based on retailers actually seeing an increase in their revenue when collaborating with Miinto.

Shop local

Many boutiques experience a great deal of pressure from the online web shop giants which may result in stores closing down as they can not compete on equal terms. We consider the stores our partners and believe our concept is a success because it is sympathetic, sustainable and a solution to how shops might survive and thrive in the long run. We help provide people with the opportunity to still shop locally in an easy way.

Offline & online united

Online shopping is here to stay – and we want to support the shops by offering the opportunity of an additional sales channel. We strongly believe there is still a need for the possibility to shop physical but the omnichannel is a very important and enevitably step when it comes to the increase in consumer demands for range and convenience.