Miinto.com was developed from an idea generated by Danish entrepreneurs, Mike Radoor and Konrad Kierklo. In 2009, the concept that had won second prize in the Danish national Young Enterprise competition, attracted the attention of successful business men Carsten Mikkelsen, angel investor in the London-based Internet success Just-Eat.com and several other European startups, and Jesper Buch, Leading Co-founder of Just-Eat.com.


With the vital backing and investment of Mikkelsen and Buch, Miinto.com was launched in Denmark and has since witnessed successful launches and very steep growth in other markets including Norway, Sweden and the Netherlands.


In 2013, Miinto.com is present in 4 countries.