Online retailer has this month welcomed Eva Kruse, CEO of the Danish Fashion Institute, to the board.

Group CEO Morten Larsen is looking forward to work with Eva and is happy to associate such a significant capacity from the Danish fashion industry to Miinto.

“Eva Kruse is a central and highly respected fashion industry profile in Denmark as well as abroad. She has been a part of the Danish fashion success since the 1990s, has a solid network and, not least, a strong creative and strategic know-how,” says Morten Larsen.

Great expectations for cooperation
With the accession of the Miinto board, Eva Kruse gets an active role in the continued development of the retailer.

“I am very happy to be a part of the board and I think it’s really exciting to get close to the company, I have followed for a number of years. The market for online shopping is far from its full potential, and the expectations are that the main growth will be seen in the fashion industry. I am looking forward to help developing the business, attracting the right brands and at the same time learn a lot of new things and gain more knowledge about consumers,” says Eva Kruse.

Miinto sells clothes, shoes and accessories online in Denmark, Sweden, Norway, The Netherlands and Spain.