From start-up to grown-up – a simple idea based on a need in the online fashion market.
Best friends Konrad Kierklo and Mike Radoor lived in Odense (Denmark’s fourth largest city). Every time they went to Copenhagen to shop clothing styles they weren’t able to find back home, they were troubled locating the right shops. Many of the shops were located rather hidden in the smaller streets, making them hard to find for people not knowing every street corner of Copenhagen. “We can’t be the only ones experiencing this problem and it may be an issue we are able to solve”, the two entrepreneurs thought to themselves.
For a long period of time, Konrad and Mike worked on project Miinto beside their normal jobs, but in 2009 they took the leap and went full time – the same year Miinto won the runner-up in the competition of Danish National Young Enterprise. With vital support and investment from business angels and other major investors Miinto developed from a promising start-up business to a continuously growing company, showing great results and receiving a lot of attention and recognition. Latest, in January 2016, founder and CEO Konrad Kierklo was proclaimed one of the most influential entrepreneurs by ‘Forbes 30 under 30 Europe 2016’. A huge acknowledgement emphasizing that the concept has proved itself to be a success with even more to come.