Online shopping with a purpose


Miinto is hosting hundreds of physical boutiques creating an inspirational experience, offering a wide selection of styles and items. This forms a synthesis between brand, shop and customer. The omnichannel is here to stay and we strive to do it in the best way possible. Miinto – shop local online.


of the Danish clothing shops are running a deficit right now, while more than one in four are at risk of going bankrupt.
– Deloitte, Feb 16 –


the Danish consumers asses they have spent on e-commerce in 2015, of which 22% are foreign e-commerce.
– Postnord, Apr 16 –


is what the Scandinavians spent on foreign webshops in 2015. Altogether, 40% of the population bought goods from foreign webshops last year.
– Postnord, Apr 16


of the Danes’ online shopping is predicted to be from foreign webshops in 2020. Denmark will thus lose both digital market share and jobs.
– FDIH, Jan 16

Miinto is a fashion network created for all the fashion-forward consumers who demands the same high level service and experience as when they are shopping at their local shops offline.