Where local meets global
The best independent fashion boutiques,
all in one place.
all in one place.
Miinto is one of Europe’s largest e-commerce fashion platforms with more than 400.000 products and 5.000 brands. Founded in 2009, Miinto is going through an ongoing and intense internationalization process and currently operates in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium, and Switzerland.
Miinto focuses on providing its customers with the broadest and finest assortment of fashion clothing and accessories from Scandinavian and international brands dedicated to men, women, and children.
The Miinto Group works with the most passionate and skilled in-house specialists in IT, digital marketing and customer experience to build a truly personal and inspiring shopping experience for each and every one of its customers.
Rethinking the fashion business model
With the desire to offer consumers a distinctive online shopping experience, Miinto has created a unique and innovative business model collaborating with boutiques, designers and brands. Miinto offers online customers the opportunity to shop directly from 1.800 independent fashion stores, all gathered in a single platform. This sustainable concept answers the growing demand from consumers to shop local online in a simple and inspiring way.
Without any stock, Miinto doesn’t face the inventory risk as traditional e-tailers do, while offering independent retailers the opportunity to start selling online, within a few hours and at no extra cost.
- Miinto strengthens the team with well-known fashion profile, Camilla FrankMiinto strengthens the team with well-known fashion profile, Camilla Frank On April 1, Miinto expands the management team with Camilla Frank in a newly created position as Head of Fashion Camilla [...]Read more
- Fashion platform Miinto acquires Showroom and becomes market leader in PolandFashion platform Miinto acquires Showroom and becomes market leader in Poland Miinto, one of Europe’s largest e-commerce fashion platforms, has acquired the Polish fashion platform Showroom Burda [...]Read more
- The Danish fashion portal Miinto is growing strongly, especially driven by the export marketsMiinto has, in a single financial year, increased the total volume of orders that goes through the platform and out to local fashion stores to 500m DKK, and the high growth continues. The entire [...]Read more