Where local meets global

The best independent fashion boutiques,
all in one place.

Miinto Group

Miinto is one of Europe’s largest e-commerce fashion platforms with more than 5.000 brands and a presence in 7 markets. Founded in 2009, Miinto is going through an ongoing and intense internationalization process and currently operates in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium, and Switzerland.

Miinto focuses on providing its customers with the broadest and finest assortment of fashion clothing and accessories from Scandinavian and international brands dedicated to men, women, and children.

The Miinto Group works with the most passionate and skilled in-house specialists in IT, digital marketing and customer experience to build a truly personal and inspiring shopping experience for each and every one of its customers.

Rethinking the fashion business model

With the desire to offer consumers a distinctive online shopping experience, Miinto has created a unique and innovative business model collaborating with boutiques, designers and brands. Miinto offers online customers the opportunity to shop directly from hundreds of independent fashion stores, all gathered in a single platform. This sustainable concept answers the growing demand from consumers for more sustainable e-commerce practices.

Without any stock, Miinto doesn’t face the inventory risk as traditional e-tailers do, while offering independent retailers the opportunity to start selling online, within a few hours and at no extra cost.









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